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Morgan Motor Company: March 2025 News Summary

New Model Launches

In March 2025, Morgan Motor Company announced the launch of its highly anticipated new model, the Morgan Plus Six Special Edition. This limited-edition vehicle boasts a number of enhancements over its predecessors. The Plus Six Special Edition features a more powerful engine and updates to its design, including a sleeker aerodynamic profile and improved interior luxury. Morgan's dedication to craftsmanship remains apparent, as each model is built by hand at their facility in Malvern Link, England. The company has also emphasized sustainable practices, using eco-friendly materials in both production and interior finishings.

Electric Vehicle Innovations

Morgan continues to expand its portfolio with the growing demand for electric vehicles (EVs). The company is making strides in EV technologies, and plans to unveil its first fully electric model in late 2025. In March, Morgan provided a sneak peek at its EV concept car, showcasing a union of traditional Morgan styling and cutting-edge electric performance. This concept focuses on sustainability without compromising the distinct characteristics that define Morgan vehicles. As part of its commitment to a greener future, the company has also announced intentions to invest heavily in renewable energy sources for its production facilities.

Celebrating 115 Years of Heritage

March 2025 marks the 115th anniversary of Morgan Motor Company, a significant milestone for the brand. To celebrate this achievement, Morgan has launched a comprehensive marketing campaign that highlights its rich history and commitment to innovation. The campaign includes a series of events catering to classic car enthusiasts, featuring tours and popup exhibitions showcasing Morgan's classic models. These events aim to foster community spirit among Morgan owners and fans worldwide, reinforcing the brand’s heritage while appealing to newer generations of drivers.

Motorsports Involvement

Morgan is also reaffirming its presence in the motorsport arena through the announcement of its participation in various racing competitions. The brand has entered the 2025 Morgan Challenge Cup, inviting owners of Morgan vehicles to participate in a series of races across different venues in the UK. This initiative aims to engage enthusiasts and create excitement around the brand’s performance capabilities. Morgan's commitment to motorsports is indicative of its ongoing desire to blend performance with its traditional values and classic design.

Customer Experience Updates

In March, Morgan Motor Company unveiled updates to its customer experience services. In response to customer feedback, the brand has launched a comprehensive digital platform designed to enhance the purchase process and provide ongoing support and information for Morgan owners. The new platform includes virtual configurators, enabling customers to customize their vehicles before purchasing, and a dedicated owner’s portal featuring maintenance tips, owners' clubs information, and exclusive updates on new models and events.

In conclusion, March 2025 has seen Morgan Motor Company actively engage with its community while simultaneously pushing forward with innovative ventures in model development, electric vehicle innovation, and celebrating its storied heritage. These efforts not only emphasize Morgan's commitment to quality and sustainability but also enhance their connection with both traditional enthusiasts and a new generation of car lovers.