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In September 2025, Bentley unveiled its latest hybrid model, the Bentley Bentayga Hybrid II, during a highly anticipated press event held at their headquarters in Crewe, England. This new model features a more powerful electric motor and a refined internal combustion engine, achieving impressive fuel efficiency without compromising on performance. The Bentayga Hybrid II aims to further Bentley's commitment to sustainable luxury, showcasing the brand's dedication to integrating hybrid technology into its iconic lineup.

Series of Exclusive Electric Vehicles

This month marked a significant step for Bentley as they confirmed plans to expand their electric vehicle (EV) lineup. The announcement included an upcoming all-electric version of the classic Bentley Continental GT, which is expected to launch in early 2026. The brand aims to achieve a complete electrification of its portfolio by 2030. In addition, Bentley highlighted its focus on providing a bespoke experience for EV owners, including personalized configurations and charging solutions to accommodate the luxury market.

Commitment to Sustainability

Furthermore, Bentley reiterated its commitment to sustainability and expressed its ambition to become carbon neutral by 2030. The brand's sustainability strategy includes utilizing more recycled materials in vehicle production, enhancing energy efficiency in its manufacturing processes, and establishing partnerships with sustainable suppliers. This month, Bentley also reported on its progress in reducing waste within its facilities, showcasing its determination to lead in ethical luxury auto manufacturing.

Innovations in Autonomous Driving Technology

In September 2025, Bentley introduced advancements in autonomous driving technology through its luxury SUV model. The automaker conducted successful tests of its self-driving capabilities, utilizing state-of-the-art sensors and AI-driven analytics to ensure passenger safety and convenience. Bentley is focusing on incorporating these innovations into their fleet, aiming to provide a fully autonomous driving experience for future models.

Customer Experience Enhancements

To improve the customer experience, Bentley announced new initiatives aimed at enhancing client engagement. The brand plans to introduce a series of exclusive driving events, allowing customers to experience the latest models in exotic locations around the globe. Additionally, Bentley has revamped its customer service approach, emphasizing personalized interactions and tailored ownership experiences, ensuring that each Bentley customer feels both valued and connected to the brand.

Summary of Sales Performance

Finally, September 2025 saw Bentley report a positive trend in sales, with a notable increase in demand for the Bentayga model and the newly launched Bentayga Hybrid II. The brand's strategic investments in electric mobility and sustainability have resonated well with consumers, resulting in an expanding global customer base. Bentley's focus on integrating innovative technologies alongside its commitment to luxury fashionably aligns the brand for continued success in the evolving automotive landscape.