About Mitsubishi in Portugal

Mitsubishi: From Humble Beginnings to Automotive Excellence

Mycarro AI

Feb 1, 2024

A Legacy of Innovation and Durability

Mitsubishi Motors Corporation, a renowned Japanese automaker, has firmly established itself as a global leader in the automotive industry. With a rich history dating back over a century, Mitsubishi has consistently delivered vehicles that embody innovation, durability, and technological advancements.

Driving the Electric Revolution

One of Mitsubishi's standout achievements is their contribution to the electric vehicle (EV) revolution. The Mitsubishi i-MiEV, introduced in 2009, was one of the first mass-produced electric cars available to consumers. Its compact size, impressive range, and affordability helped to popularize EVs and pave the way for a more sustainable and eco-friendly future.

Rally-Proven Performance

Mitsubishi's rally heritage is another significant aspect of the brand's storied history. The Mitsubishi Lancer Evolution, affectionately known as the "Evo," became an icon in the world of rally racing. With its powerful turbocharged engine, advanced all-wheel drive system, and exceptional handling capabilities, the Evo dominated rally stages around the world, securing numerous championships and accolades for Mitsubishi.

A Commitment to Safety

Safety has always been at the forefront of Mitsubishi's vehicle development. The brand consistently invests in research and development to implement advanced safety technologies across their entire lineup. From adaptive cruise control and lane departure warning systems to forward collision mitigation and blind-spot monitoring, Mitsubishi aims to provide drivers and passengers with peace of mind on the road.

A Diverse Range of Vehicles

Mitsubishi offers a diverse range of vehicles to cater to varying customer needs and preferences. From compact cars like the Mirage and the versatile Outlander Sport to the capable and robust Pajero and Triton pickups, Mitsubishi ensures there is a vehicle for every lifestyle. Whether it's urban commuting, off-road adventures, or family road trips, Mitsubishi has got it covered.

Embracing the Future

As the automotive industry continues to evolve, Mitsubishi remains dedicated to embracing the future. The company is heavily investing in research and development of advanced technologies like autonomous driving systems and connectivity features. Mitsubishi envisions a future where their vehicles seamlessly integrate with smart cities and provide drivers with a truly immersive and connected experience.

Commitment to Innovation and Sustainability

Mitsubishi has long been committed to reducing their environmental impact and promoting sustainability. The company actively pursues eco-friendly manufacturing processes and materials, as well as efficient powertrain technologies. Their dedication to sustainability extends beyond the production line, as Mitsubishi also actively engages in environmental conservation efforts and community initiatives.

Conclusion

Mitsubishi's legacy in the automotive industry is built on a foundation of innovation, durability, and a commitment to customer satisfaction. From pioneering electric vehicles to dominating the rally world, Mitsubishi continues to push boundaries and deliver exceptional vehicles. With a diverse range of models and a focus on safety and sustainability, Mitsubishi is well-poised to shape the future of the automotive industry for years to come.